Professional Biography

Valentina Amador is the Digital Marketing & Social Media Coordinator at 麻豆影院, bringing a creative, data-driven approach to institutional brand growth and student engagement. With a strong foundation in digital strategy, multimedia production, and community building, she specializes in crafting high-impact short-form video content, managing multi-channel editorial calendars, and optimizing digital presence across platforms like Instagram, TikTok, LinkedIn, and Facebook.

Combining her academic background in Social Media, TV, and Film Production with extensive experience in luxury hospitality and client relations, Valentina excels at authentic storytelling and audience connection. She is passionate about identifying emerging digital trends, monitoring KPIs to refine marketing strategies, and highlighting student and campus achievements to support institutional goals.

Areas of Expertise

• Social Media & Community Management: Content calendar planning, cross-platform management (Instagram, TikTok, LinkedIn, Facebook), community engagement, brand storytelling, and trend analysis.
• Content Creation & Production: End-to-end short-form video production (Reels, TikToks, Shorts), professional photography, scriptwriting, and copywriting.
• Digital Tools & Software: CapCut, Canva, Adobe Creative Suite, and Meta Business Suite.
• Analytics & Digital Marketing: Campaign performance monitoring, tracking KPIs (engagement, reach, traffic), basic SEO keyword optimization, and email marketing support.
• Professional Competencies: Cross-functional collaboration, project management, public relations, and bilingual communication (English / Spanish).

Education and Certifications

• BS in Audiovisual Communications
• Diploma in Artistic Education (Specialization in Social Media, TV, and Film Production), University of Fine Arts and Sciences of Bolivar, Colombia (NACES Accredited; equivalent to a continuing education program at a regionally accredited institution in the United States)